In the domain of digital marketing SEO along with content marketing is a vital cog in the wheel. Growing your business with content works out to be a common strategy. But if you are able to do both effectively you will scale new heights. Being a marketing expert you would need to understand the use of it in a proper manner. Here the most important point that comes into the picture would be on how to use them in an effective manner as well.
You cannot rate SEO to be some form of theory. You can go on to apply it your blog or website. The simple reason would be that the rankings are going to improve considerably. The main goal of SEO would be that search engines can crawl to your website. So in the process users can find out what they are looking for. In order to simplify things the greater index, you have the better in terms of ranking as well. But for that to happen you would need to enter a query in the search box.
When you are going to design a website a lot of parameters have an important role to play. It is not all about indexing of pages only. You can term this as a general concept. If you carefully plan to compare, SEO and content marketing you would need to evaluate the technical side.
With SEO you are going to have a higher ranking on Google. In addition, a number of visitors will be drawn towards your website.
With content marketing, you figure out what content you would need to publish. This would surely be from a marketing point of view. It could be in the form of anything. Here you can say product reviews, banners, videos to name a few.
With content marketing, you promote the content. This would help you garner your digital marketing goals as well. For example, if you plan to bring more visitors to your website you can generate an email list of customers. Then drop an email to them so that more people will come to the website. For example, you can develop a video in order to compare and promote products. So anything which you publish has a strong relation with content marketing.
If you compare, the difference between the two. Here with SEO, it would be more about the website design and structure. In case of content marketing with online content, you attract the audience. In case of the former, you need proper urls along with a description. Here you would need to follow a specific set of rules. Whereas in case of content marketing you would need to figure out what content you would need to publish.
To conclude, by now you would have understood the difference between the two. Both do not need to work in different directions. Instead, both of them need to work together. Then only digital goals are there to cover up.